Love of narrative
Blog content August 21st, 2008
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Unlike bloggers who came to the blog for hits or SEO or building buzz, I came to it because I’m a writer and I love narrative. I was already reading other people’s stories (their online journals, not quite blogs since they were insulated and many didn’t have comments) and I wanted to write my own. I wasn’t sure what my story would be, exactly, but I was a long time fan of journaling and I was interested to see what I would write if I was writing my life knowing that an audience might be watching.
I didn’t expect blogging to take hold and take off the way that it has but here it is, almost eight years since I first hit “publish” and blogging has become a great way to sell your self, sell your services and it’s created a whole new market to target.
But I’m still in it for the stories.
When I work with my clients, I encourage them to find their own stories. SEO is important (and a WordPress-powered blog will help you with that easy-peasy) and creating “sticky” entries is a great thing but if you don’t have a compelling narrative, you’ll get lost in enormous noise that is the blogosphere.
I read a lot of social media sites — some big and some small — and because I read them via my feedreader I have a helluva tough time remembering which one is which. They all sound the same. With their bullets and their headers and their voices of authority (and many guest bloggers), I can’t tell you which one said what.
Part of my high-touch service includes helping you identify your blog-worthy stories and the larger trajectory of your business narrative. As a confident, accomplished writer and editor, I know how to find your narrative arc and help you write it. I can help you categorize and index your entries to give readers more opportunity to dig in so that you can build a loyal audience who cares about the things that make you stand out from your competition.
And that’s what makes me stand out from the competition: Love of narrative.
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