Browsing Category: "Why blog?"
The ship is sailing; get on board!
Why blog? October 1st, 2008
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From Technorati: State of the Blogosphere (emphasis mine):
Whether or not a brand has launched a social media strategy, more likely than not, it’s already present in the Blogosphere. Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.
If your customers have blogs, they might already be talking about you. That’s why you need a social media strategy even if you’re not ready to bring your marketing plan online.
A social media strategy should address:
- How you’ll discover and keep track of people talking about you and your business.
- How you’ll respond to people blogging about you. What if the comments are good? What if they’re critical?
- How you’ll handle your employees or colleagues blogging about the business or linking to your company from their online profiles on social networking sites.
- How you’ll handle your non-professional presence online. Are you sure your personal handle isn’t linked to your professional one?
- How you’ll keep an eye on your competition and their online strategies.
- How you’ll discover what your potential customers are learning about your industry from their online experiences.
You need a social media strategy. Are you ready to build one?
Contact me — let’s talk!
Possibly related posts
Why Blog: Education
Why blog? July 22nd, 2008
Your web site is an important tool for sharing information with your customers and potential clients. It’s your chance to tell them:
- More about your business: What makes you different from your competitors. The ways you resolve problems. Details on special offers and sales.
- More about your industry: Changes afoot. Issues to be resolved. Why it makes sense (or doesn’t) to follow industry advice.
- More about you: How you do your work. Who you are during your time off. How you came to your job.
Problem is — how do you share information without overwhelming your reader? You need to make it easy for them to find the information they’re looking for.
This is why a blog can be so powerful. Blogs let you sort your information in two ways: with categories and with tags.
Categories: I tell my clients to think of categories the way they think of chapters in a book. Categories need to be basic and broad. Readers browse a category with a general idea of what they want to know. This entry will go into the category “Why Blog?” and that will make it easy to find for readers who are asking themselves just that question.
Tags: Tags are more specific. I tell people that they can think of tags like the index of a book. Tags let people find entries on exactly the topics they want to know about. For example, this entry has the tags “tags, categories, education”. This entry will be easy to find for someone who’s not wondering about why she should blog but is wondering how tags work.
A blog is an organized way to share information; it offers your readers an easier way to dive into your web site information to find exactly what they want to know. Tags and categories give you a structured way to educate those readers about your business, your industry and you.
