Browsing Category: "Clients"
HighBall Halloween
Clients November 10th, 2008
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I’ve been crazy busy with client projects leaving this blog like the cobbler’s kids who go barefoot — marketing for clients means my own marketing has fallen by the wayside. Ahh well, such is the life of the sole proprieter!
I’ve closed down a handful of big projects including a terrifically fun volunteer gig for the Short North Business Association to help get the virtual word out about HighBall Halloween. I worked with Walker Evans and the brilliant Ryan Morgan to craft a social media strategy. My job? Managing the Myspace, keeping up via our Twitter, blogging over at the Short North blog and setting up our Flickr including a HighBall group.
Getting personal with our HighBall social media efforts went a long way to helping folks understand that this was a grassroots community event. My friend, Tracy Zollinger Turner, who works as a stringer over at Columbus Alive, used the blog info to help her figure out how to structure her article about HighBall.
“The blog has had the most useful info from our perspective,” she wrote in an email to me. “I get a clearer sense of the event from things like the organizer profiles than the general descriptions.”
As a journalist myself, I understand the value of narrative in marketing, which is why I wanted to help our target audience build a relationship with the HighBall organizers. Putting a face and a story (and a favorite Halloween candy) helped people start feeling attached to the event and when people start feeling attached and start feeling ownership, they care how things turn out.
HighBall was a roaring success and I look forward to helping out again next year!
courtesy of AIA Guy on Flickr
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New client launch: Short North Blog
Clients August 25th, 2008
The Short North Blog officially launched today with a press release post about the stellar Art Al Fesco event.
I partnered with Madison & Fifth on the project. Chris Fry set up the blog and themed it to reflect the Short North Business Association’s main site. I added appropriate plugins, set up the Twitter account and met with John Angelo to teach him how Wordpress operates and how to figure out his blogging goals.
I’ll remain on call for John as he gets his blogging sea legs, which is a service I offer to all of my clients. Meanwhile, add the Short North Blog to your feedreader to stay up to speed on the many exciting things happening in Columbus’s very own arts district!
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Two new clients launched
Clients August 20th, 2008
KidsKnowStuff.com is a product review blog with a unique twist: kids run the show! My client needed easy youtube integration and a bright, peppy theme. I also helped her set up and brand a twitter account to help get the word out.
JanODaniel.com is the new home of an accomplished marcom expert. Jan wanted a sophisticated site with lots of bells and whistles. I set up her WordPress as a content management system, integrated it with her aweber-powered email list and gave her customized sidebars throughout the site. Then I gave her a separate WordPress installation to power her blog; this gives her more blogging options. The second install was carefully branded to give her site a seamless look.
