The ship is sailing; get on board!
Why blog? October 1st, 2008
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From Technorati: State of the Blogosphere (emphasis mine):
Whether or not a brand has launched a social media strategy, more likely than not, it’s already present in the Blogosphere. Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.
If your customers have blogs, they might already be talking about you. That’s why you need a social media strategy even if you’re not ready to bring your marketing plan online.
A social media strategy should address:
- How you’ll discover and keep track of people talking about you and your business.
- How you’ll respond to people blogging about you. What if the comments are good? What if they’re critical?
- How you’ll handle your employees or colleagues blogging about the business or linking to your company from their online profiles on social networking sites.
- How you’ll handle your non-professional presence online. Are you sure your personal handle isn’t linked to your professional one?
- How you’ll keep an eye on your competition and their online strategies.
- How you’ll discover what your potential customers are learning about your industry from their online experiences.
You need a social media strategy. Are you ready to build one?
Contact me — let’s talk!
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