Wow — I’ve been busy
Blog Challenges September 10th, 2008
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And things aren’t slowing down yet!
Right now I’m working on a nifty campaign for a client, helping another client get their new site set up, indulging in some regular old writing work and (most fun of all) I’m knee-deep in HighBall Halloween committee work for the Short North Business Association. Our launch party is tonight at Skully’s from 5:30pm to 7:30pm.
I’m working on the marketing plan with SNBA director John Angelo; ColumbusUnderground.com guru/owner Walker Evans; and the brilliant owner of Brilliant Ryan Morgan. So far we’ve got a Facebook group, a Twitter page and a MySpace page to give folks lots of ways to keep track of what’s going on with us! And of course we’re going to be doing some blog outreach, too.
See, if you want to reach a diverse audience, you’ve gotta diversify your efforts. That’s what we’re doing. The blanket approach will work for us because we’re putting on what we hope will be the biggest Halloween event to hit Central Ohio! But if you want to get specific, you need to be much more discriminating.
Too often blog campaigns are wild shots in the dark — sending out press releases without understanding who you want to reach and what you want them to do with that information. People share themselves online for different reasons and in different ways. To reach the right people and in the right way, you have to use finesse. You’ve got to ask yourself some questions like:
- What are my goals with this campaign?
- Who do I want to reach and why?
- What do I hope the online world will do with my information?
- How can I help them understand and help me reach my goals?
- What can I do for them in return for their time and effort?
Traditional press releases, let me tell you, do NOTHING for most bloggers. You’ll need a more thoughtful, more personalized approach, which is time consuming, sure. But you’re building relationships and relationship-building takes effort.
Need help figuring out a creative campaign that bloggers will CARE about? Having trouble finding the folks you most want to reach? I can help. Gimme a call, shoot me an email or head to my contact form. Let’s talk.
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